Final Semester Projects

The following projects were completed during my last semester at The University of Texas at Austin.

 

Graduate Campaigns: Dr. Kevin Thomas

Our client was Dahlia Green Cleaning Services. Based in Austin, Texas, this cleaning co-op only uses green products. Due to a limited budget, my group focused on low-cost, high-impact methods of improving their business and accomplishing short-term growth goals, while keeping long-term growth in mind. The following plans book and presentation detail our idea and show possible executions Dahlia could carry out when the budget becomes available.

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In addition, we had an individual project. We were tasked with creating a car with features that appealed to a specific target market based on a sample of one- ourselves! We were required to do an introspective purchasing journal and make inferences based on a month of purchases about the target consumer. Below are my research document and presentation.

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Advanced Account Planning: Dr. Neal Burns

For this course, my group worked with two clients. SOOTH is an app start-up looking to define key segments and design marketing programs for a launch within the next year. Ludus Tours is a travel company looking to rebrand and reach customers in a more interactive and engaging way to promote more travel. The following plans books and presentations detail our approach to solving these unique problems for both clients.

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